01
The Festival Companies
The rebranding project for The Festival Companies, a comprehensive real estate entity known for its vast portfolio encompassing billions in assets, was a significant undertaking. Tasked with infusing their brand with a fresh, modern, and clean aesthetic, I engaged in weekly discussions with key figures including the CEO, CFO, and owners, ensuring a collaborative approach to the rebranding process.
The development phase saw the design of web pages in Adobe XD, culminating in the launch of a WordPress site, enhanced by a bespoke theme I crafted specifically for this project. The Festival Companies embraced the new design, further personalizing it post-launch, particularly with a revamped logo, signifying their commitment to evolution and modernity.
The opportunity to guide such a prominent company through a transformative rebranding process, and to witness their seamless transition into a more contemporary digital presence, was both a privilege and a profoundly rewarding experience.
The development phase saw the design of web pages in Adobe XD, culminating in the launch of a WordPress site, enhanced by a bespoke theme I crafted specifically for this project. The Festival Companies embraced the new design, further personalizing it post-launch, particularly with a revamped logo, signifying their commitment to evolution and modernity.
The opportunity to guide such a prominent company through a transformative rebranding process, and to witness their seamless transition into a more contemporary digital presence, was both a privilege and a profoundly rewarding experience.
Please Note: The designs presented are often conceptual mockups, implemented to safeguard proprietary information.
Final Products
02
My approach was to integrate both elements, creating a comprehensive network of conversion pathways throughout the site. Every page was meticulously designed to include numerous calls to action, effectively guiding users through their journey. Key sections were accentuated with a dynamically loaded services module, strategically incorporating links to MTN Insights where relevant, to ensure a cohesive user experience.
It's imperative to underscore the importance of Search Engine Optimization (SEO) within the design framework. The incorporation of internal links plays a pivotal role in enhancing user engagement metrics such as time spent on the site and reducing bounce rates, thereby augmenting the site's SEO performance.
To adeptly display the breadth of MTN's offerings, I employed AJAX-loaded tabs for each service. This design choice ensured that the content remained accessible to search engine crawlers, facilitating direct linking and user navigation. While each service was afforded its dedicated page, the modular design allowed users to perceive the offerings as components of a unified whole, enhancing the user's understanding and appreciation of MTN's comprehensive services.
It's imperative to underscore the importance of Search Engine Optimization (SEO) within the design framework. The incorporation of internal links plays a pivotal role in enhancing user engagement metrics such as time spent on the site and reducing bounce rates, thereby augmenting the site's SEO performance.
To adeptly display the breadth of MTN's offerings, I employed AJAX-loaded tabs for each service. This design choice ensured that the content remained accessible to search engine crawlers, facilitating direct linking and user navigation. While each service was afforded its dedicated page, the modular design allowed users to perceive the offerings as components of a unified whole, enhancing the user's understanding and appreciation of MTN's comprehensive services.
Custom Code
03
Festival required a bespoke card feature designed to enhance user interaction by facilitating direct clicks to specific properties, displaying relevant social media details, and supporting dynamic content loading for seamless replication across the platform.
The initial phase involved conceptualizing and prototyping the design on Codepen, allowing for real-time testing and refinement. This prototype served as the foundation for the final product, which was meticulously developed and integrated into the live site, ensuring a robust and user-friendly functionality that met Festival's specific needs.
The initial phase involved conceptualizing and prototyping the design on Codepen, allowing for real-time testing and refinement. This prototype served as the foundation for the final product, which was meticulously developed and integrated into the live site, ensuring a robust and user-friendly functionality that met Festival's specific needs.