01
MTN Retail Advisors
Engaging with MTN Retail Advisors signified a partnership with a premier entity in the software technology landscape, particularly distinguished in the realm of retail commercial real estate. Their innovation extended beyond market leadership to the development of software providing comprehensive analytics on properties across the nation. The imperative was to craft a website that communicated effectively with their sophisticated clientele, embodying cutting-edge technology and modern design principles.
The challenge lay in designing a website that captivated users' attention in dual aspects. MTN aspired not only to appeal to prospective consulting clients but also to prominently feature their groundbreaking MTN Insights technology. This dual focus required a nuanced approach to web design, ensuring both elements were seamlessly integrated and equally engaging.
The challenge lay in designing a website that captivated users' attention in dual aspects. MTN aspired not only to appeal to prospective consulting clients but also to prominently feature their groundbreaking MTN Insights technology. This dual focus required a nuanced approach to web design, ensuring both elements were seamlessly integrated and equally engaging.
Please Note: The designs presented are often conceptual mockups, implemented to safeguard proprietary information.
Also Note: MTN has since been purchased by RetailStat.com.
Final Products
02
My approach was to integrate both elements, creating a comprehensive network of conversion pathways throughout the site. Every page was meticulously designed to include numerous calls to action, effectively guiding users through their journey. Key sections were accentuated with a dynamically loaded services module, strategically incorporating links to MTN Insights where relevant, to ensure a cohesive user experience.
It's imperative to underscore the importance of Search Engine Optimization (SEO) within the design framework. The incorporation of internal links plays a pivotal role in enhancing user engagement metrics such as time spent on the site and reducing bounce rates, thereby augmenting the site's SEO performance.
To adeptly display the breadth of MTN's offerings, I employed AJAX-loaded tabs for each service. This design choice ensured that the content remained accessible to search engine crawlers, facilitating direct linking and user navigation. While each service was afforded its dedicated page, the modular design allowed users to perceive the offerings as components of a unified whole, enhancing the user's understanding and appreciation of MTN's comprehensive services.
It's imperative to underscore the importance of Search Engine Optimization (SEO) within the design framework. The incorporation of internal links plays a pivotal role in enhancing user engagement metrics such as time spent on the site and reducing bounce rates, thereby augmenting the site's SEO performance.
To adeptly display the breadth of MTN's offerings, I employed AJAX-loaded tabs for each service. This design choice ensured that the content remained accessible to search engine crawlers, facilitating direct linking and user navigation. While each service was afforded its dedicated page, the modular design allowed users to perceive the offerings as components of a unified whole, enhancing the user's understanding and appreciation of MTN's comprehensive services.
Supplemental Designs
03
The incorporation of Dynamically Loaded Content is pivotal in the development of client websites that necessitate frequent updates. Extending the classic proverb, "Teach a person to fish and you feed them for a day; teach them how to fish and you feed them for a lifetime," I propose an additional layer: "Teach a person to automate the fishing process, and they can enjoy the fruits of their labor in repose."
This philosophy guided the creation of a user-friendly back-end system, designed to require only the raw content from the user. Once the content is inputted, the custom software I developed takes over, ingeniously crafting the front-end. This automated process ensures that each component is precisely placed, the layout is responsive, the loading times are swift, and the overall site is optimized for peak performance.
This philosophy guided the creation of a user-friendly back-end system, designed to require only the raw content from the user. Once the content is inputted, the custom software I developed takes over, ingeniously crafting the front-end. This automated process ensures that each component is precisely placed, the layout is responsive, the loading times are swift, and the overall site is optimized for peak performance.
