Innovets

Working with a Veteran organization such Innovets was a huge honor. When they asked me to help with them their annual Patriots Week Gala I knew I had to say yes. Working with the Innovets team, we developed an ongoing relationship. What started with one gala turned into a marathon, swag, clothing, and more. Honoring the Fallen Heroes is a memory I will carry with me.

Please Note: The designs presented are often conceptual mockups, implemented to safeguard proprietary information.

I knew right away we wanted to list all the Massachusetts Fallen Heroes on the cover and back cover. We decided to list all The Fallen  in light text so the user has to get close to read it. When they read the large list of names the dawning realization of how many service members have been killed would hit them like a ton of bricks. We also felt the ghost text was a homage to them being gone but still with us.

The Gala itself was attended by hundreds of people and included some big names such as Tulsi Gabbard. The assets created had to be striking and keep people's attention. If you ever have ever branded a large event you know there are so many little things that need to be branded from napkin holders to large backdrops. Working with a capable team is critical in this phase.

When you gain a client's trust they allow to work on projects far outside the original. Designing motion graphics, clothing, slide decks, SEO reports, web content, it's just been a great relationship.