01
Plasgro
Plasgro, hailing from Pennsylvania, was at the forefront of innovating with plasma technology to enhance various substances, from creating vitamin-enriched liquids to altering physical states of matter. Their groundbreaking work involved harnessing the formidable energy of lightning, transforming it into a liquid form that could be integrated into diverse materials.
In designing their logo, the goal was to embody this core principle of their technology. The concept of a lightning bolt emerging from water droplets was chosen for its direct representation of Plasgro's unique process, symbolizing the fusion of elemental power with fluidity.
The choice of the Raleway font for the logo was deliberate, selected for its clean lines and modern, sophisticated demeanor, which aligned perfectly with Plasgro's cutting-edge and refined image.
Crafting the lightning bolt element within the logo required a keen sense of aesthetics. Merely placing water droplets in a standard arrangement would not suffice; the design needed to convey a sense of dynamic motion and the vibrant energy of supercharged particles. Thus, each droplet was meticulously sized and positioned, guided by my expertise in visual design, to evoke the essence of raining water imbued with electrifying energy.
In designing their logo, the goal was to embody this core principle of their technology. The concept of a lightning bolt emerging from water droplets was chosen for its direct representation of Plasgro's unique process, symbolizing the fusion of elemental power with fluidity.
The choice of the Raleway font for the logo was deliberate, selected for its clean lines and modern, sophisticated demeanor, which aligned perfectly with Plasgro's cutting-edge and refined image.
Crafting the lightning bolt element within the logo required a keen sense of aesthetics. Merely placing water droplets in a standard arrangement would not suffice; the design needed to convey a sense of dynamic motion and the vibrant energy of supercharged particles. Thus, each droplet was meticulously sized and positioned, guided by my expertise in visual design, to evoke the essence of raining water imbued with electrifying energy.
Please Note: The designs presented are often conceptual mockups, implemented to safeguard proprietary information.
Final Products
02
Navigating through numerous revisions and conceptual explorations was a significant part of the process before crystallizing the final design concepts.
As a Designer, the challenge was multifaceted; it was crucial to depict the dynamic and intricate nature of millions of active elements driven by scientific innovation, without veering into the realm of fantasy akin to a creation from a mad scientist's laboratory. Given that plasma is a naturally occurring element, it was essential to ensure that the design communicated a sense of organic origin and natural integration.
Engaging in package design was a particularly gratifying aspect of this project. My career has afforded me multiple opportunities to delve into package design, each time reinforcing my passion for this facet of design work. Effective package design demands a comprehensive understanding of various factors, including the product's placement context, target demographics, audience characteristics, and the visual journey of the consumer. A proficient designer embarks on extensive research and groundwork before initiating the design phase, ensuring that every aspect of the package is aligned with the intended message and audience engagement strategy.
As a Designer, the challenge was multifaceted; it was crucial to depict the dynamic and intricate nature of millions of active elements driven by scientific innovation, without veering into the realm of fantasy akin to a creation from a mad scientist's laboratory. Given that plasma is a naturally occurring element, it was essential to ensure that the design communicated a sense of organic origin and natural integration.
Engaging in package design was a particularly gratifying aspect of this project. My career has afforded me multiple opportunities to delve into package design, each time reinforcing my passion for this facet of design work. Effective package design demands a comprehensive understanding of various factors, including the product's placement context, target demographics, audience characteristics, and the visual journey of the consumer. A proficient designer embarks on extensive research and groundwork before initiating the design phase, ensuring that every aspect of the package is aligned with the intended message and audience engagement strategy.
Revisions
03
Highlighting the ideation phase in design is invaluable, as it offers a transparent view into the creative process. Often, the genesis of a solution is embedded within the initial concepts, though it may not be immediately apparent. By showcasing these early stages, I aim to illustrate that the path to the final design is a journey of discovery rather than a direct leap to the solution. This approach emphasizes the evolutionary nature of design, where the journey itself is as significant as the destination, revealing that the answers we seek often emerge through exploration and refinement.
