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Weedleaf Collective
The genesis of Weed Leaf Collective was inspired by my tenure in cannabis marketing, where I identified a gap in the market for contemporary cannabis-themed apparel. Leveraging my design expertise and extensive network, I ventured into this space, driven by a desire to challenge the prevailing stigmas associated with cannabis through creative expression.
The Sativa leaf emerged as a foundational element in my design philosophy, guiding the aesthetic direction of my creations. The process of generating fractal images from this motif became a contemplative exercise, requiring a deep engagement with the leaf's intricate structure while ensuring the essence of its form was preserved. This balance between abstraction and recognizability was crucial in maintaining the symbolic integrity of the designs.
Developing the website for Weed Leaf Collective posed its own set of challenges, particularly in optimizing search engines and converting visits into sales. However, my ambition extended beyond mere transactions; I aimed to foster a community and dialogue around cannabis. With a primary focus on Instagram for promotion, I tailored my strategy to resonate with a predominantly younger demographic, prioritizing direct conversions while laying the groundwork for future engagement initiatives, particularly in collaboration with non-profits.
The Sativa leaf emerged as a foundational element in my design philosophy, guiding the aesthetic direction of my creations. The process of generating fractal images from this motif became a contemplative exercise, requiring a deep engagement with the leaf's intricate structure while ensuring the essence of its form was preserved. This balance between abstraction and recognizability was crucial in maintaining the symbolic integrity of the designs.
Developing the website for Weed Leaf Collective posed its own set of challenges, particularly in optimizing search engines and converting visits into sales. However, my ambition extended beyond mere transactions; I aimed to foster a community and dialogue around cannabis. With a primary focus on Instagram for promotion, I tailored my strategy to resonate with a predominantly younger demographic, prioritizing direct conversions while laying the groundwork for future engagement initiatives, particularly in collaboration with non-profits.
Please Note: The designs presented are often conceptual mockups, implemented to safeguard proprietary information.
Final Products
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In expanding this project, I plan to launch multiple niche sites dedicated to various communities, each enriched with tailored designs. This endeavor not only serves these communities but also propels my growth as a designer.
Incorporating my photography skills into this venture was a natural progression. While photographing models was a departure from my experiences in the Navy, the fundamental principles of lighting and composition remained constant. This allowed me to seamlessly transition my photographic expertise from the decks of warships to the studio, enhancing the visual narrative of Weed Leaf Collective through professional-grade imagery.
Incorporating my photography skills into this venture was a natural progression. While photographing models was a departure from my experiences in the Navy, the fundamental principles of lighting and composition remained constant. This allowed me to seamlessly transition my photographic expertise from the decks of warships to the studio, enhancing the visual narrative of Weed Leaf Collective through professional-grade imagery.
Product Photography
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Stepping in front of the camera as my own model presented an enjoyable twist to the creative process. Beyond assuming this role myself, I enlisted friends and family to bring the diverse array of my clothing designs to life. Directing these photoshoots allowed me to craft a personal and authentic visual narrative for the brand, fostering a familial and communal atmosphere that resonated deeply with the essence of my designs. This approach not only personalized the project but also enriched the storytelling aspect, showcasing the clothing in a relatable and engaging context that echoed the collaborative spirit of the venture.
